• February 2nd - Chili Luncheon Fundraiser

Tuition Program

We are proud to partner with Buena Vista University (BVU) to offer employees and their family members savings on tuition. For details...
Midwest/BVU Partnership

Teamwork Award

There are individuals around us every day that go above and beyond to help others. Jon Jacobson was one such individual and a beloved Midwest Industries team member. Jacobson unexpectedly passed in 2021, and to honor his commitment to the team and community, Midwest Industries presented the Jon Jacobson Teamwork Award to fellow team members that embodied the noble traits of the positive force everyone at Midwest knew as “Big Jon.”

Each department nominated a representative who best characterizes the traits of Jon. Thirteen recipients of this award in Midwest Industries’ departments received $250 in recognition for their outstanding work. One of the thirteen winners was randomly drawn to receive an extra $1,000.

This year’s winners were...
Denise Blunk
Brian Wellendorf
Dean Niemeier
Paul Roeder
Tammy Neddermeyer
Jimmy Salamon Rodriguez
Scott Mead
Jay Johnson
Mike Konradi
Gary Chase
Darrell Wolf
Lisa Veeder
Luis Vazquez


Midwest Gifts Employees Coats

Just in time for some cold weather! We showed appreciation to all full time employees by providing ultra-durable coats embroidered with a vintage Midwest patch. Stay warm and protected from the elements this winter!

Children's Christmas Party

Presents, Santa, food, and skating at the Skate Palace- Ida Grove, IA. We look forward to the Midwest Industries, Inc. Kids Christmas Party every year.

Christmas Party

We had a blast at this year's employee Christmas party! There were games, a live band, great food and drinks, prizes that included PTO days, gift cards, NFL tickets, and more. We appreciate all of our employees, families, and community members that come together to make up such a great company!

Service Schools

We travel throughout the country to put on service trainings for our dealers so they can provide the best service to their customers. We had a blast at the two service trainings we had in December.

Midwest Industries Announces Casey Harriman As Southeast Regional Sales Manager

Midwest Industries, an Iowa-based manufacturer of ShoreStation® Boat Lifts and ShoreLand’r® Boat Trailers, is pleased to announce the addition of Casey Harriman as Regional Sales Manager for the Southeast United States. Harriman’s primary focus will be to grow sales and further develop the ShoreStation® dealer network in Florida. Read the full press release by clicking here.

Midwest Product Day

Thanks to all who helped set up our latest product offerings out at the Hangar and Chalet! A great time was had by all. Sizzlin' J's served food, and Midwest provided beverages! It was fun to see everybody having a great time on a beautiful day! The displays looked great thanks to all the dedication from our production teams and set up by R & D!

Customer Service to Tennessee

Retiring CSM Doug Clough and new CSM Michelle Schmidt recently traveled to Tennessee to observe operations at the Yamaha and Sea Ray manufacturing plants and meet with our partners. Midwest Industries has maintained a relationship for several years with these premier builders due to our employees attention to detail and quality standards. Doug and Michelle even got to drive a new Yamaha Jet Boat on their test lake!

Austin, TX installs!

Shawn Fertig - Sales, traveled to Austin to work with one of our dealers and take a look at their installs and help them with some customer service. He snapped this picture of a VERY unique boat house!

Wisconsin Photo Shoot

Renee Mason - Marketing, traveled with Blue Space Creative for a photo and video shoot in Wisconsin for promotional materials showcasing the waterfront lifestyle and ShoreStation product line.

Hispanic Heritage Month

September is Hispanic Heritage Month (September 15 to October 15) to recognize the achievements and contributions of Hispanic American champions who have inspired others to achieve success. The observation began in 1968 as Hispanic Heritage Week under President Lyndon Johnson and was expanded by President Ronald Reagan in 1988 to cover a 30-day period. It was enacted into law on August 17, 1988. The theme for 2022 is "Unidos: Inclusivity for a Stronger Nation ."

Production Update - August 2022

Everyone has probably noticed what seems to be a reduction in work load. While we have seen somewhat of a slowdown, it is by design. Until a couple weeks ago, we had stopped taking orders from customers since last December. Because some of our customer orders from last year are just getting finished, we decided that we needed to start with a fresh slate and try and do better than a six month plus lead time. With that in mind, we made a strategic decision to not process any 2023 orders until we wrapped up all of the 2022 business. While we are still holding off processing 2023 orders, we have started to load size the 2023 orders and put them in the system. With our Big Three distributors, we already have over one hundred loads to place in the schedule. This doesn’t include any direct dealer loads or OEM loads. It appears that we are going to have a very busy fall. Our goal this year is to schedule the loads in a way that provides a closer delivery date to the scheduled load date. So, while we have reduced hours in some work cells and departments, this was by design and temporary. In the next few days, we should start to see more planned orders getting released and loads in general. In some cases, we may pull loads up early to get ahead of things. We appreciate your understanding as we work to create a more dependable and reliable schedule for our customers.

Midwest partners with Buena Vista University

Midwest is thrilled to partner with Buena Vista University to offer education benefits to lower overall tuition costs associated with attending Buena Vista University online or on-campus to full-time and part-time employees, as well as a spouse, domestic partner and dependents up to age 26 of full-time employees.

As a partner employee, you and your eligible family members qualify for up to a 30 percent discount per credit hour in the form of a BVU partner grant. This grant is for all online/hybrid undergraduate programs and our graduate program in Organizational Leadership. For those interested in attending our BVU Storm Lake campus, a BVU partner grant of up to $2,000 annually will be available.

Learn more about our partnership and these new benefits.

Recreational Center/Gym Membership Program

Midwest Industries will reimburse your local recreation center membership in your community. No matter where you live. 30% of membership up to $140. See Val Krager for details or call x321.

Referral Program

Midwest's referral bonus is designed to give all current Midwest, Ascend, and Advance Services (ASI) employees an opportunity to earn a bonus by referring any applicant who submits an application to Midwest, Ascend or Advance Services (ASI) and meets the requirements.


Jon Devitt - President/CEO, Eric Johnson - VP of Sales, and Shawn Fertig - Sales were on hand to help with this HUGE hydraulic lift install in Charleston, SC. Fabricated and assembled right here at Midwest Industries! Thanks for all the hard work and dedication!

Fort Myers Boat Show!

Midwest Industries is showing off the latest ShoreStation products at the Fort Myers Boat Show! The Boat Show is a premium event that displays the largest line up of boats on the west coast of Florida.

Ida Grove hosted an overnight stay for the 1st night of RAGBRAI

Thanks to all Midwest employees for their patience and safe driving as riders left town the next morning. RAGBRAI is an annual seven-day bicycle ride across the state. Heading into its 49th year, RAGBRAI is the oldest, largest and longest multi-day recreational bicycle touring event in the world. Des Moines Register Media has been the title sponsor of RAGBRAI since 1973.

Extra Hands for Summer

Several OABCIG students and college students took on part time hours at Midwest Industries this summer to help out in all departments. Thanks to our regular employees for showing them the ropes and keeping them safe and productive. They'll be headed back to school soon and starting activities. We wish them good luck in all their adventures!